Marketing
Bugs Bunny gets the makeover treatment for the “Looney Tunes show”
Jun 9th
Revamped Bugs Bunny and Daffy Duck
Bugs Bunny and his gang of loonies are planning to make a comeback in the “Looney Tunes Show”, a half-hour weekly series scheduled to air this fall on the Cartoon Network.
The show will take place in a typical suburb where Bugs Bunny and Daffy Duck now live as housemates. Their neighbours will include Porky Pigs, Tweety Bird, Sylvester and Yosemite Sam.
Think “Desperate Housewives” but with cartoon characters instead of, uh…housewives.
The creators of the new show are probably feeling a huge load of pressure, because reinventing those classic characters is no easy task. Read the rest of this entry »
Will Epic Mickey induce the rebirth of an icon?
Mar 31st
A little while ago, Mickey Mouse sat down with his bosses and had a long due conversation. As he was no longer content with his only role as Disney’s emblem, he asked to get back into action. A new video game coming this fall will give him that opportunity. The video game is called Epic Mickey and is being developed by Disney’s Junction Point Studios.
Mickey Mouse to star in "Epic Mickey"
The video game features Mickey Mouse sporting his old-school looks of the 1930s. Players will guide Mickey through a world called Cartoon Wasteland in which retired cartoon characters enjoy a peaceful retirement. Among those characters lives Oswald the rabbit, Disney’s first cartoon star and predecessor to Mickey Mouse.
Players will have the opportunity to let Mickey perform good or evil actions throughout the game. The choice of actions will have an effect on the path of the game, and players will have to deal with the consequences of their decisions as the game progresses.
Wait…Good old Mickey Mouse behaving badly? Now that’s quite unusual. Is your mom going to be ok with that? Read the rest of this entry »