Comments on: Will Epic Mickey induce the rebirth of an icon? http://quirkycritters.com/blog/classic-cartoons/will-epic-mickey-induce-the-rebirth-of-an-icon/ Wed, 16 Nov 2011 07:06:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Phil B. http://quirkycritters.com/blog/classic-cartoons/will-epic-mickey-induce-the-rebirth-of-an-icon/comment-page-1/#comment-17 Phil B. Sun, 04 Apr 2010 14:50:30 +0000 http://quirkycritters.com/blog/?p=62#comment-17 Hello Heidi, I am pretty certain the new Mickey will be appreciated by kids. They will get the chance to play with a classic cartoon character with an edgy personality. It’s the best of both worlds. This transformation is executed by the top creative and marketing minds in the Disney Company. I assume they will carefully survey the reaction of kids and parents to this new Mickey, with follow-up marketing studies, etc. This must be a truly exciting challenge for the marketers. Have a great day, Phil Hello Heidi,

I am pretty certain the new Mickey will be appreciated by kids. They will get the chance to play with a classic cartoon character with an edgy personality. It’s the best of both worlds.

This transformation is executed by the top creative and marketing minds in the Disney Company. I assume they will carefully survey the reaction of kids and parents to this new Mickey, with follow-up marketing studies, etc. This must be a truly exciting challenge for the marketers.

Have a great day,

Phil

]]> By: Heidi Richards Mooney http://quirkycritters.com/blog/classic-cartoons/will-epic-mickey-induce-the-rebirth-of-an-icon/comment-page-1/#comment-13 Heidi Richards Mooney Fri, 02 Apr 2010 12:32:29 +0000 http://quirkycritters.com/blog/?p=62#comment-13 What a lovely piece on Mickey Mouse. I get google alerts about anything quirky (I wrote the Quirky Marketing Calendar) and could not pass up the chance to weigh in on this subject. I think given the fact that so much is edgy in cartoons and entertainment for children these days, the new/renewed Mickey will be a welcome change for kids. Like you I personally like the original Mickey Mouse, he was more of a risk-taker and in marketing, its important to take calculated risks. I am sure the folks at Disney have given this a great deal of thought and testing. Let's just hope the outcome is not like what happened with New Coke. But then again it would make for great Media attention. Have a wonderful day... and then some, Heidi Richards Mooney What a lovely piece on Mickey Mouse. I get google alerts about anything quirky (I wrote the Quirky Marketing Calendar) and could not pass up the chance to weigh in on this subject.

I think given the fact that so much is edgy in cartoons and entertainment for children these days, the new/renewed Mickey will be a welcome change for kids. Like you I personally like the original Mickey Mouse, he was more of a risk-taker and in marketing, its important to take calculated risks. I am sure the folks at Disney have given this a great deal of thought and testing. Let’s just hope the outcome is not like what happened with New Coke. But then again it would make for great Media attention.

Have a wonderful day… and then some,

Heidi Richards Mooney

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